{"id":577,"date":"2022-07-26T13:04:53","date_gmt":"2022-07-26T17:04:53","guid":{"rendered":"https:\/\/blogs.bsu.edu\/online\/?p=577"},"modified":"2022-07-26T13:04:53","modified_gmt":"2022-07-26T17:04:53","slug":"masters-in-emdd-launches-parker-swartzs-career-in-chicago-marketing","status":"publish","type":"post","link":"https:\/\/blogs.bsu.edu\/online\/2022\/07\/masters-in-emdd-launches-parker-swartzs-career-in-chicago-marketing\/","title":{"rendered":"Master\u2019s in EMDD Launches Parker Swartz\u2019s Career in Chicago Marketing"},"content":{"rendered":"

\u201cI loved going into his office because there was a lot of creative energy there,\u201d says Parker, graduate of Ball State\u2019s <\/span>emerging media design and development (EMDD) master\u2019s degree<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n

The EMDD program emphasizes three key areas that are in high demand in the workforce: design thinking, human-computer interaction, and cross-platform storytelling.<\/span>\u00a0<\/span><\/p>\n

A generation later, Parker works as marketing manager for Blinkfire Analytics, a marketing analytics company based in downtown Chicago, located in the West Loop.<\/span>\u00a0<\/span><\/p>\n

Parker says Blinkfire is a leading business intelligence and marketing analytics platform that evaluates sports, media, and entertainment sponsorships across social media, digital, and advanced TV. <\/span>He still gets a thrill from the marketing ambience.<\/span><\/p>\n

\u201cTheir Creativity Inspires Me Every Day\u201d<\/span><\/b>\u00a0<\/span><\/h2>\n

\u201cOne of the best things of working in marketing and advertising is the creative atmosphere and people,\u201d he says. \u201c<\/span>At Blinkfire, I have coworkers building computer programs that are changing the world of sports. Being around that kind of creativity inspires me every day.\u201d<\/span>\u00a0<\/span><\/p>\n

Parker is convinced that his graduate degree prepared him for his work in the world of marketing.\u00a0<\/span><\/p>\n

He\u2019s convinced it can do the same for others in the field: \u201cI believe this program has a ton to offer marketing and advertising students and professionals specifically because of how the marketing industry is adopting the rapidly growing digital world.\u201d<\/span><\/p>\n

Parker began his career at Upshot, an advertising agency also located in Chicago\u2019s West Loop.\u00a0<\/span>\u00a0<\/span><\/p>\n

Started Career in Advertising<\/span><\/b>\u00a0<\/span><\/h2>\n

\"Parker\u201cTo be able to start my career in Chicago at an amazing advertising agency like Upshot and work with an incredible client in Constellation Brands [Corona, Modelo, and Pacifico Beer] was a dream come true,\u201d he says.<\/span>\u00a0<\/span><\/p>\n

Parker says, \u201cYou can\u2019t beat downtown Chicago. The city has everything: Lake Michigan, beaches, world-renowned museums, sports, mass amounts of entertainment, and any restaurant you can think of. I think the city inspires everyone who works here.\u201d<\/span>\u00a0<\/span><\/p>\n

Now at Blinkfire, Parker works with many sports leagues, teams, and players across the globe that use their platform.\u00a0<\/span><\/p>\n

Blinkfire is Perfect Blend of Passion and Abilities<\/span><\/b>\u00a0<\/span><\/h2>\n

\u201cAs a sports nerd and NCAA D1 collegiate volleyball player,\u201d says Parker. \u201cI think my role at Blinkfire is the perfect blend of passion and abilities for me.\u201d<\/span>\u00a0<\/span><\/p>\n

The fact that the EMDD program enrolled students from diverse undergraduate backgrounds appealed to Parker.<\/span>\u00a0<\/span><\/p>\n

\u201cI got to work with people who studied telecommunications, journalism, art, science, and much more,\u201d he says. \u201cI think EMDD does a great job of giving you the tools to success in a modern work environment within your chosen industry.\u201d<\/span>\u00a0<\/span><\/p>\n

Applied lab experiences are the centerpiece of the EMDD. <\/span>Parker applies storytelling strategies learned in the EMDD program to his daily work.<\/span>\u00a0<\/span><\/p>\n

<\/h2>\n

\u201cOur design thinking labs have proven to be incredibly relevant in my workplace,\u201d notes Parker. \u201cI have used ideation strategies from our labs countless times. And it has helped me solve problems surrounding marketing tactics, competitive research, and digital solutions across many forms of business.\u201d<\/span>\u00a0<\/span><\/p>\n

Parker admits he didn\u2019t compare the program to similar programs because Ball State EMDD is so unique.<\/span>\u00a0<\/span><\/p>\n

\u201cI knew some of the most talented professors at Ball State were a part of the program,\u201d he says, noting that faculty truly care about their students. \u201cWorking with amazing professors such as Dr. Jennifer Palilonis, Dr. Adam Kuban, and Dr. Kevin Moloney was a huge draw.\u201d<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cI loved going into his office because there was a lot of creative energy there,\u201d says Parker, graduate of Ball State\u2019s emerging media design and development (EMDD) master\u2019s degree.\u00a0 The EMDD program emphasizes three key areas that are in high demand in the workforce: design thinking, human-computer interaction, and cross-platform storytelling.\u00a0 A generation later, Parker […]<\/p>\n","protected":false},"author":319,"featured_media":578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[117,7],"class_list":["post-577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-student-and-faculty-stories","tag-emdd","tag-masters"],"yoast_head":"\nMaster\u2019s in EMDD Launches Parker Swartz\u2019s Career in Chicago Marketing - Ball State Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bsu.edu\/online\/2022\/07\/masters-in-emdd-launches-parker-swartzs-career-in-chicago-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master\u2019s in EMDD Launches Parker Swartz\u2019s Career in Chicago Marketing - Ball State Online\" \/>\n<meta property=\"og:description\" content=\"\u201cI loved going into his office because there was a lot of creative energy there,\u201d says Parker, graduate of Ball State\u2019s emerging media design and development (EMDD) master\u2019s degree.\u00a0 The EMDD program emphasizes three key areas that are in high demand in the workforce: design thinking, human-computer interaction, and cross-platform storytelling.\u00a0 A generation later, Parker […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bsu.edu\/online\/2022\/07\/masters-in-emdd-launches-parker-swartzs-career-in-chicago-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Ball State Online\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-26T17:04:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.blogs.bsu.edu\/wp-content\/uploads\/sites\/21\/2022\/07\/25122626\/Parker-Swartz.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1981\" \/>\n\t<meta property=\"og:image:height\" content=\"1318\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mariia Tkacheva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mariia Tkacheva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bsu.edu\\\/online\\\/2022\\\/07\\\/masters-in-emdd-launches-parker-swartzs-career-in-chicago-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bsu.edu\\\/online\\\/2022\\\/07\\\/masters-in-emdd-launches-parker-swartzs-career-in-chicago-marketing\\\/\"},\"author\":{\"name\":\"Mariia Tkacheva\",\"@id\":\"https:\\\/\\\/blogs.bsu.edu\\\/online\\\/#\\\/schema\\\/person\\\/f411c539318350efa9fe8568a985db96\"},\"headline\":\"Master\u2019s in EMDD Launches Parker Swartz\u2019s Career in Chicago Marketing\",\"datePublished\":\"2022-07-26T17:04:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bsu.edu\\\/online\\\/2022\\\/07\\\/masters-in-emdd-launches-parker-swartzs-career-in-chicago-marketing\\\/\"},\"wordCount\":570,\"image\":{\"@id\":\"https:\\\/\\\/blogs.bsu.edu\\\/online\\\/2022\\\/07\\\/masters-in-emdd-launches-parker-swartzs-career-in-chicago-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bsu-wpe-blogs.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2022\\\/07\\\/25122626\\\/Parker-Swartz.jpeg\",\"keywords\":[\"EMDD\",\"Master's\"],\"articleSection\":[\"Student and Faculty Stories\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bsu.edu\\\/online\\\/2022\\\/07\\\/masters-in-emdd-launches-parker-swartzs-career-in-chicago-marketing\\\/\",\"url\":\"https:\\\/\\\/blogs.bsu.edu\\\/online\\\/2022\\\/07\\\/masters-in-emdd-launches-parker-swartzs-career-in-chicago-marketing\\\/\",\"name\":\"Master\u2019s in EMDD Launches Parker Swartz\u2019s Career in Chicago Marketing - 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