{"id":560,"date":"2024-12-12T13:51:39","date_gmt":"2024-12-12T18:51:39","guid":{"rendered":"https:\/\/blogs.bsu.edu\/information-technology\/?p=560"},"modified":"2025-08-12T12:04:53","modified_gmt":"2025-08-12T16:04:53","slug":"dr-kesha-cokers-empathetic-ai-research-targets-machine-understanding-of-human-emotions","status":"publish","type":"post","link":"https:\/\/blogs.bsu.edu\/information-technology\/2024\/12\/12\/dr-kesha-cokers-empathetic-ai-research-targets-machine-understanding-of-human-emotions\/","title":{"rendered":"Dr. Kesha Coker&#8217;s Empathetic AI Research Targets Machine Understanding of Human Emotions"},"content":{"rendered":"<p>In a recently published article on the Ball State Blog, Dr. Kesha Coker\u2019s research on empathetic AI, which focuses on machines understanding and responding to human emotions, is highlighted in the Miller College of Business\u2019s \u201cFresh Perspectives\u201d series.<span class=\"Apple-converted-space\">\u00a0 <\/span>The study, published in the Journal of Services Marketing, reveals that users are more likely to use empathetic AI frequently and for a wider range of tasks.<span class=\"Apple-converted-space\">\u00a0 <\/span>Businesses can benefit from empathetic AI by increasing customer loyalty and usage intensity.<\/p>\n<p><a href=\"https:\/\/blogs.bsu.edu\/2024\/12\/10\/fresh-perspectives-exploring-empathy-in-ai-with-dr-kesha-coker\/\">Read the full article here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a recently published article on the Ball State Blog, Dr. Kesha Coker\u2019s research on empathetic AI, which focuses on machines understanding and responding to human emotions, is highlighted in the Miller College of Business\u2019s \u201cFresh Perspectives\u201d series.\u00a0 The study, published in the Journal of Services Marketing, reveals that users are more likely to use [&hellip;]<\/p>\n","protected":false},"author":209,"featured_media":692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[53,7],"tags":[],"class_list":["post-560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-initiatives","category-technology-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr. Kesha Coker&#039;s Empathetic AI Research Targets Machine Understanding of Human Emotions - Information Technology News<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta 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