October 2023 Industry Engagement

Ball State University is adding to its visibility in northeast Indiana through the Greater Fort Wayne Business Weekly, a business newsmagazine produced by the area’s Chamber of Commerce, Greater Fort Wayne, Inc. 

For quite some time, Dr. Michael Hicks from the Center for Business & Economic Research has maintained a weekly column of insights, explanations and interpretations in the Business Weekly. Recently Greg Zirkle, Director of Business & Executive Programs, added to the publication with a guest article on internship strategies. 

Because of his role representing Ball State University with companies of all sizes and from every corner of the state, Zirkle became acquainted with companies who had highly productive internship programs that stand in contrast to less creative ways of utilizing interns. Thriving internship opportunities have benefits not just for the companies themselves, but also for Ball State as a pipeline for talent to these companies. 

Using Fort Wayne-based Do it Best as an example – and featuring a Ball State senior who spent last summer with the company in a Public Relations role – the article itemizes several strategies that separate the most impactful internship programs from the rest. 

Aside from the Business Weekly, you can access the article here: Getting Strategic About Interns