{"id":17307,"date":"2022-10-14T12:00:34","date_gmt":"2022-10-14T16:00:34","guid":{"rendered":"https:\/\/blogs.bsu.edu\/english\/?p=17307"},"modified":"2022-12-02T15:36:29","modified_gmt":"2022-12-02T20:36:29","slug":"marketing-coordinator-details-how-english-skills-defined-her-career","status":"publish","type":"post","link":"https:\/\/blogs.bsu.edu\/english\/blog\/2022\/10\/14\/marketing-coordinator-details-how-english-skills-defined-her-career\/","title":{"rendered":"Marketing Coordinator Details How English Defined Her Career"},"content":{"rendered":"

Natali Canvanagh graduated from Ball State with a major in English with a concentration in Creative Writing and a minor in Professional Writing. She currently works as a Marketing Coordinator for Random House Children’s Books as well as a co-leader of teams of marketer’s and publicists to execute sponsorships for book festivals and\u00a0 shows. She enjoys the creative freedom her job offers, and reading manuscripts for upcoming festivals and campaigns!<\/em><\/p>\n

 <\/p>\n

Note: This article was published by Thaddeus Lee.<\/em><\/p>\n

_______________________________________________________________________________________<\/p>\n

What did you study at Ball State and why?<\/strong><\/span><\/h3>\n

I majored in English with a concentration in Creative Writing and a minor in Professional Writing! I very briefly was an Anthropology major when I first started college because I\u2019d been hesitant to commit to an English major, but after taking an intro to creative writing elective I knew that English was the right fit for me!<\/p>\n

\"\"<\/h3>\n

What led you to your current job?\u00a0<\/strong><\/span><\/h3>\n

My favorite parts of my writing classes had been workshops; digging into another writer\u2019s work and dissecting what was effective really excited me! After working on the editorial teams at the DLR and The Broken Plate (and learning about literary agenting in Cathy Day\u2019s novel writing class), I decided to pursue publishing internships my senior year to learn more about the business of books. I ended up at Writers House literary agency, and knew that this was the industry I wanted to be in. Once I graduated, I returned to New York for a marketing and publicity internship at Little, Brown for Young Readers and was hired as a marketing assistant after the internship ended! Since then, I\u2019ve worked as a marketer for a variety of children\u2019s books publishers at LYBR, Abrams Books, and Random House Children\u2019s Books (where I am now).<\/p>\n

What jobs are available in publishing to people with degrees in English? It\u2019s a big industry!<\/span> <\/strong><\/h3>\n

(Almost) anything! Of course, it\u2019s beneficial to have a background in the specific area you want to pursue, and there are some jobs that require specific technical skills like book design and creative services. The blessing and curse of publishing is that it\u2019s still largely an apprenticeship-based industry, which means you\u2019ll learn a lot about how to do your job on the job itself. I\u2019d say that most entry level jobs in publishing will require that you have strong analysis skills, an understanding of the current literary market and audience, and an ability to learn. All things that English majors can prove they know how to do!<\/p>\n

Provided you\u2019re interested in grammar, proofreading, and the project management of the physical book itself, I\u2019d recommend looking into managing editorial and production. If you love talking to other people about books and are interested in book communities and media, look into marketing and publicity! If you also have a background in education, school & library marketing might be a good fit. Assuming that you love social trends and are interested in digital campaign strategy, look into digital marketing. Interested in how books get adapted into movies or translated in other countries, you could investigate foreign and international rights management, literary scouting, or subsidiary rights!<\/p>\n

I also can\u2019t stress enough how important sales is\u2014I’d argue it\u2019s the most powerful department in publishing (even more so than editorial and agenting). I think a lot of people are intimidated by sales because they think they need a background in economics or will work with lots of graphs and data, but English majors could definitely work in sales (and every department works with lots of graphs). Sales has the same relationship with booksellers that publicists have with media outlets and those marketers have with consumers.<\/p>\n

What does a typical week in your position look like?<\/strong><\/span><\/h3>\n

I\u2019m the marketing coordinator for the Young Adult and Shows team, so I split my time between marketing for the YA and teen titles RHCB publishes and co-leading a team of marketers and publicists to execute sponsorships we have with book festivals and shows. My job as a marketer and shows coordinator is to spread awareness about our upcoming books with readers, booksellers, and other publishing industry professionals! On a weekly basis I\u2019ll usually be writing marketing copy or campaign plan documents, reviewing and routing marketing materials for approval from various departments, answering emails, and attending and speaking at meetings with departments in-house or with outside festival organizers. I perform a lot of administrative tasks like maintaining our budget and invoices, preparing workflow documents, and preparing organizational tools that we use throughout the season. I read manuscripts for books we\u2019re planning campaigns around, and now that more shows are moving back to in-person, I\u2019ll be attending festivals we sponsor!<\/p>\n

Can you describe your work environment?<\/strong><\/span><\/h3>\n

My current company (Penguin Random House) gives us the option to work from home, so I work remotely full time 9am-5pm from Brooklyn! Physically it is very quiet, but digitally it is very fast-paced and busy. I\u2019d say that marketing is 85% collaborative, so I\u2019m always running in and out of meetings or problem solving with my coworkers over emails or Basecamp (our routing software that lets us pass notes over marketing artwork with the whole team). My boss gives me a lot of creative freedom over assigned projects (I\u2019m the one writing the copy, approving assets, etc.), and there are initiatives that I\u2019ve pitched myself and been given approval to work on. But everything I do is approved through my director. I always need to prove with data and evidence to them that a plan will sell or spread awareness of our books.<\/p>\n

How did your major in English (and classes) prepare you for your life and for this job?<\/strong><\/span><\/h3>\n

My creative writing and rhetoric classes taught me how to tell a story clearly and concisely! They taught me how to pull themes and messages from stories and how to share them with others in engaging and exciting ways. Whether it\u2019s in something like a tagline, a social media asset, or an ad campaign. In addition, my classes gave me invaluable communication and creativity skills that I use in my projects, but also when working with coworkers. I\u2019ve also thought quite a bit about Rory Lee\u2019s rhetoric classes and how writing changes through different mediums (writing a tweet vs an email vs a formal plan document).<\/p>\n

If you\u2019re interested in marketing in publishing, I\u2019d say that digital and social media advertising, data analysis, and project management are the most important technical skills to have. While I\u2019ve learned a lot about all three on the job, they would have been the most helpful to know going in! Knowledge of the adobe suite (photoshop, in design, etc.) is helpful since you\u2019ll be speaking to designers and production managers regularly, but expertise is not necessary (unless you\u2019d like to be a designer or digital marketer!).<\/p>\n

What is your best advice to students majoring in the humanities?<\/span> <\/strong><\/h3>\n

My first general piece of advice is that your skills developed as an English major are useful, no matter what other people say. People will always need employees who know how to effectively communicate with other coworkers, clients, and consumers! It\u2019s all about how you pitch yourself and your skills, and how you spin your experiences.<\/p>\n

My second piece is that if you\u2019re majoring in a creative field or are planning to pursue anything related to the arts, let go of the idea of \u201cselling out\u201d in the workforce. I think we\u2019re fed a narrative that for our identities as artists to be legitimate, it needs to be our primary source of income (otherwise we\u2019ve failed at \u201cbecoming an artist\u201d). The downside to your art being your day job though, is that your art\u2019s primary purpose is no longer just to make you happy: its purpose is to turn a profit for the company and\/or yourself. While I still love books and working with books, my relationship with them has changed now that they\u2019re not just my hobby!<\/p>\n

Graduating college, I felt a lot of pressure to pursue a job that was directly related to my creative field. But it\u2019s ok for your job NOT to be the creative center of your life. Sometimes it\u2019s ok for a job to just to be your job: a place where you can use skills you enjoy, that pays well enough to let you live your life and offers enough flexibility and space for you to pursue your creative field however you want (without the pressure and anxiety of it being your source of income).<\/p>\n

How Can Students Contact You?<\/span><\/h3>\n

Students can reach out to me on Cardinals Connect or LinkedIn here!<\/a> I\u2019m not on Twitter, but if anyone\u2019s interested in kpop they can feel free to follow me on Instagram here<\/a>.<\/p>\n

 <\/p>\n

If you wish to know more, please visit the Ball State English Blog<\/a> for more posts like these!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Natali Canvanagh graduated from Ball State with a major in English with a concentration in Creative Writing and a minor in Professional Writing. She currently works as a Marketing Coordinator for Random House Children’s Books as well as a co-leader of teams of marketer’s and publicists to execute sponsorships for book festivals and\u00a0 shows. She […]<\/p>\n","protected":false},"author":301,"featured_media":17322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1973,1986,1997,1985],"tags":[74,283,361,498,1861],"class_list":["post-17307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cardinal-directions","category-english","category-featured","category-humanities","tag-alumni","tag-careers-in-publishing","tag-creative-writing","tag-english","tag-professional-writing"],"yoast_head":"\nMarketing Coordinator Details How English Defined Her Career<\/title>\n<meta name=\"description\" content=\"Natali Canvanagh describes her career after Ball State and how English majors may use marketing skills to succeed in the creative field.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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