{"id":15221,"date":"2018-10-12T16:51:19","date_gmt":"2018-10-12T20:51:19","guid":{"rendered":"http:\/\/bsuenglish.com\/?p=15221"},"modified":"2021-11-22T15:42:15","modified_gmt":"2021-11-22T20:42:15","slug":"adam-gulla","status":"publish","type":"post","link":"https:\/\/blogs.bsu.edu\/english\/blog\/2018\/10\/12\/adam-gulla\/","title":{"rendered":"Adam Gulla: A &#8220;Briljent&#8221; Business Development Manager"},"content":{"rendered":"<p><em><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-15228 alignleft\" src=\"https:\/\/bsu-wpe-blogs.s3.amazonaws.com\/wp-content\/uploads\/sites\/9\/2018\/10\/10095244\/adam-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/bsu-wpe-blogs.s3.amazonaws.com\/wp-content\/uploads\/sites\/9\/2018\/10\/10095244\/adam-300x300.jpg 300w, https:\/\/bsu-wpe-blogs.s3.amazonaws.com\/wp-content\/uploads\/sites\/9\/2018\/10\/10095244\/adam-150x150.jpg 150w, https:\/\/bsu-wpe-blogs.s3.amazonaws.com\/wp-content\/uploads\/sites\/9\/2018\/10\/10095244\/adam.jpg 411w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Adam Gulla received his Bachelor of Arts in English with a concentration in creative writing from Ball State in 2014. He currently works for Briljent as a Business Development Manager. When not working on business projects, Adam can be found writing fiction, nonfiction, poetry, and screenplays. He currently lives with his wife, son, two dogs, two cats, and a rabbit in a castle in Indianapolis. Really.\u00a0<\/em><\/p>\n<h3><span style=\"color: #800000\"><b>What was your first job after graduation, and how did that lead you to <\/b><\/span><span style=\"color: #800000\"><b>your current position?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400\">My first job after graduation was Business Development Specialist at Fineline Printing Group. My role was to build the company\u2019s first public-sector business development division with guidance from our consultant and the executive leadership team. I was responsible for developing a\u00a0Customer Relationship Management (CRM) system, business reporting, marketing, and building a public-sector sales pipeline for long-term revenue. <\/span><\/p>\n<p><span style=\"font-weight: 400\">As a Business Development Specialist, I learned the fundamentals of business and how the public sector worked. I learned how to create and leverage CRM frameworks as well as how to measure metrics and Key Performance Indicators (KPIs) to monitor revenue growth. I was able to test different marketing and sales tactics to discover what worked and what didn\u2019t. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Most important, I built experience, a strong network, and learned from several excellent mentors. I had the chance to work with many top organizations in Indianapolis and across the country. One of the partners I worked closest with was <a href=\"https:\/\/briljent.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Briljent<\/a>, a professional services consultant. I spent three years getting to know their team and their organization. When the opportunity came for me to take the next step in my career, my former job allowed me to secure the experience and connections to get through the door and into my current role. <\/span><\/p>\n<h3><span style=\"color: #800000\"><b>What does a typical week look like for you? <\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400\">It can vary based on what\u2019s going on, but a typical work week involves several activities:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">prospecting<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">leverage state procurement sites, public-sector market intelligence, and intel <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">schedule calls and face-to-face meetings <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">attend networking events and conferences<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">consulting<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">CRM data entry <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">account management<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">meet with internal and external teams <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">writing marketing content <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">developing promo items and strategies for events. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">administrative and legal work thrown into the mix as well<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">write business proposals and coordinate Request For Proposal (RFP) responses<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #800000\"><b>What is the most fulfilling part of your job? <\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400\">There are several fulfilling aspects to my job. One of the most fulfilling is the opportunity to support so many meaningful public projects. Briljent designs and administers training for new system implementations. We make a difference for healthcare and education programs across the country, so it\u2019s great to know that all your hard work is making an impact. I\u2019m helping people learn and grow and get better at their jobs so that they can help those who rely on their services. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Another rewarding aspect of my role is getting to work on many different areas of the business. Working for a smaller company, I get to wear multiple hats, with opportunities to touch business development, marketing, sales, HR, operations, finance, and corporate strategy. I get to learn and grow in so many different areas, each supporting the other, each building my skillset and a comprehensive business background. <\/span><\/p>\n<p><span style=\"font-weight: 400\">I enjoy being able to get out of the office and meet people face to face. I enjoy visiting different businesses, learning what they\u2019re all about, and discovering opportunities for us to partner and make a difference. In this space you get to meet a lot of interesting people with diverse backgrounds, and it\u2019s always great learning from them and hearing their stories. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Winning large contracts is also fulfilling. It\u2019s great to see a big impact on the company from all your hard work. It\u2019s also great to get bonuses and commissions after working hard on projects. I like having more control over my compensation, and there\u2019s a real thrill in chasing down and winning opportunities. <\/span><\/p>\n<h3><span style=\"color: #800000\"><b>Do you have any advice for English majors who are trying to figure out their next step? <\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400\">First, I think it\u2019s important to take stock of your passions and interests and consider what you want out of a career and ultimately what you want out of life. Think about what problems you want to solve and what kind of difference you want to make. You can use those insights as your compass moving forward. Stay true to your compass but also practice flexibility\u2014things have a tendency to change over time and you often discover new insights about yourself along the way. <\/span><\/p>\n<p><span style=\"font-weight: 400\">I advise interviewing and shadowing folks who currently have the job or career you think you want before diving headfirst. Sometimes, the jobs we want don\u2019t fulfill us as much as we thought\u2014sometimes they fulfill us more. Often, finding something that clicks is a matter of trial and error. <\/span><\/p>\n<p><span style=\"font-weight: 400\">When applying and interviewing for a job, think of what you can do for potential employers. What problems can you solve? What value can you add? How can you make a difference for the organization? What skills and experience do you bring to the table and how can you leverage those to create results? What makes you different? What makes you a valuable asset? <\/span><\/p>\n<p><span style=\"font-weight: 400\">At the end of the day, your career is a journey. You\u2019ll discover things along the way. Always keep an ear and eye out for opportunities and don\u2019t shy away from trying something new and stepping outside your comfort zone. Very often, you find something new and exciting about yourself when traveling off the beaten path. <\/span><\/p>\n<h3><span style=\"color: #800000\"><b>What are the most valuable skills you learned as an English major? How have they helped you post\u2013graduation?<\/b><\/span><\/h3>\n<p><span style=\"color: #000000\"><em>Communication, critical thinking, and rhetoric. <\/em><\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Communication<\/strong> is everything. Whether it\u2019s emails, calls, proposals, or pitches, communication is the vehicle to get you everywhere, and that\u2019s what\u2019s great about an English degree\u2014you\u2019re learning the ins and outs of language and the most effective ways to communicate with words. This made all the difference in the world for me when I entered the post-graduate workforce. I had honed my written and verbal communication skills in college and internships, and by the time I stepped into my first business development role, I was well equipped to handle all my sales and marketing responsibilities. <\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Critical thinking<\/strong> is an important skill for any job. All the research papers, debates, class discussions, and philosophy lectures in college helped develop my ability to analyze and process. In business, every client project is an opportunity to solve a problem. Finding the best solutions and innovating requires analyzing a problem from all angles. If you want to disrupt industries and develop something new, critical and creative thinking will you get you there, and those are skills my English degree helped cultivate. <\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Rhetoric<\/strong> is indispensable, not only in your job but in life. At any given moment, you\u2019re going to have to convince someone of something, especially in a sales or marketing role. With an English degree, you\u2019re constantly writing papers and having debates and class discussions that hinge on your ability to convince others of your insights and arguments. You do that all the time in life. <\/span><\/p>\n<p><span style=\"font-weight: 400\">An English degree provides you with plenty of valuable skills. I found internships and immersive learning helped me round those skills out with experience. When it comes time to interview for a job, it\u2019s important to take stock and sell those skills to employers.<\/span><\/p>\n<p><em>You can connect with <a href=\"https:\/\/www.linkedin.com\/in\/adamgulla\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adam Gulla on LinkedIn<\/a>. I<\/em><em>nterested in how to transition from the English classroom to business? <a href=\"https:\/\/blogs.bsu.edu\/english\/2011\/10\/10\/emily-disher-how-research-and-writing-led-me-from-academia-to-corporate-america-and-the-space-in-between-part-ii\/\" target=\"_blank\" rel=\"noopener noreferrer\">Check out this &#8220;Stars to Steer By&#8221; post, too.<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adam Gulla received his Bachelor of Arts in English with a concentration in creative writing from Ball State in 2014. He currently works for Briljent as a Business Development Manager. When not working on business projects, Adam can be found writing fiction, nonfiction, poetry, and screenplays. He currently lives with his wife, son, two dogs, [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":17092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1973],"tags":[1693,1698,1695,1696,1694,1697,1388],"class_list":["post-15221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cardinal-directions","tag-adam-gulla","tag-business-development","tag-communication","tag-critical-thinking","tag-public-sector","tag-rhetoric","tag-stars-to-steer-by"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adam Gulla: A &quot;Briljent&quot; Business Development Manager - Ball State English Department<\/title>\n<meta name=\"description\" content=\"Adam Gulla received his Bachelor of Arts in English with a concentration in creative writing from Ball State in 2014. 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