{"id":13401,"date":"2017-11-12T09:00:02","date_gmt":"2017-11-12T14:00:02","guid":{"rendered":"http:\/\/bsuenglish.com\/?p=13401"},"modified":"2021-12-08T15:28:14","modified_gmt":"2021-12-08T20:28:14","slug":"bryan-lubeck-fortune-500-marketer-professional-musician","status":"publish","type":"post","link":"https:\/\/blogs.bsu.edu\/english\/blog\/2017\/11\/12\/bryan-lubeck-fortune-500-marketer-professional-musician\/","title":{"rendered":"Bryan Lubeck: Fortune 500 Marketer, Professional Musician"},"content":{"rendered":"<p><strong>Guest post by <a href=\"https:\/\/twitter.com\/EntropyLikeIDo\" target=\"_blank\" rel=\"noopener noreferrer\">Charlie Cain<\/a><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-13402\" src=\"https:\/\/bsu-wpe-blogs.s3.amazonaws.com\/wp-content\/uploads\/sites\/9\/2017\/09\/10095440\/Lubeck-JessJBry3CloseBWcomb-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/bsu-wpe-blogs.s3.amazonaws.com\/wp-content\/uploads\/sites\/9\/2017\/09\/10095440\/Lubeck-JessJBry3CloseBWcomb-300x200.jpg 300w, https:\/\/bsu-wpe-blogs.s3.amazonaws.com\/wp-content\/uploads\/sites\/9\/2017\/09\/10095440\/Lubeck-JessJBry3CloseBWcomb-768x512.jpg 768w, https:\/\/bsu-wpe-blogs.s3.amazonaws.com\/wp-content\/uploads\/sites\/9\/2017\/09\/10095440\/Lubeck-JessJBry3CloseBWcomb-1024x683.jpg 1024w, https:\/\/bsu-wpe-blogs.s3.amazonaws.com\/wp-content\/uploads\/sites\/9\/2017\/09\/10095440\/Lubeck-JessJBry3CloseBWcomb-1050x700.jpg 1050w, https:\/\/bsu-wpe-blogs.s3.amazonaws.com\/wp-content\/uploads\/sites\/9\/2017\/09\/10095440\/Lubeck-JessJBry3CloseBWcomb.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><a href=\"https:\/\/www.bryanlubeck.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Bryan Lubeck<\/em><\/a><em> graduated from Ball State University with a major in English in 1989.\u00a0 He has gone on to hold executive marketing positions with several fortune 500 companies and to\u00a0a successful\u00a0career in music.<\/em><\/p>\n<p><strong><span style=\"color: #800000\">What drew you to BSU English?<\/span><br \/>\n<\/strong><br \/>\nWell I went to Ball State not quite knowing what I wanted to do. I had a music background.\u00a0 My original\u00a0plan was to\u00a0be a singer\/dancer, maybe a guitarist. I did come to Ball State with a guitar scholarship, a small one, but my main goal was to be in the <a href=\"https:\/\/www.ballstateuniversitysingers.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">University Singers<\/a>. But then it sort of dawned on me that my classical guitar playing,\u00a0singing,\u00a0and music theatre were going nowhere. I thought maybe I would get a business degree and become a producer.<!--more--><\/p>\n<div id=\"attachment_13410\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13410\" class=\"size-medium wp-image-13410\" src=\"https:\/\/bsu-wpe-blogs.s3.amazonaws.com\/wp-content\/uploads\/sites\/9\/2017\/09\/10095439\/Ranieri-300x223.jpg\" alt=\"\" width=\"300\" height=\"223\" srcset=\"https:\/\/bsu-wpe-blogs.s3.amazonaws.com\/wp-content\/uploads\/sites\/9\/2017\/09\/10095439\/Ranieri-300x223.jpg 300w, https:\/\/bsu-wpe-blogs.s3.amazonaws.com\/wp-content\/uploads\/sites\/9\/2017\/09\/10095439\/Ranieri-768x572.jpg 768w, https:\/\/bsu-wpe-blogs.s3.amazonaws.com\/wp-content\/uploads\/sites\/9\/2017\/09\/10095439\/Ranieri-940x700.jpg 940w, https:\/\/bsu-wpe-blogs.s3.amazonaws.com\/wp-content\/uploads\/sites\/9\/2017\/09\/10095439\/Ranieri.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-13410\" class=\"wp-caption-text\">Dr. Paul Ranieri<\/p><\/div>\n<p>So I started taking humanities class from <a href=\"https:\/\/www.bsu.edu\/academics\/collegesanddepartments\/english\/facultystaff\/faculty\/ranieripaul\" target=\"_blank\" rel=\"noopener noreferrer\">Paul\u00a0Ranieri<\/a>.\u00a0 That opened up all kinds of flood gates for me. I thought \u201cI still don\u2019t want to teach.\u201d I thought \u201cThis is really fascinating to me.\u201d<\/p>\n<p>I decided that I wanted\u00a0to do some sort of business combo thing and at the time they had just created this program called the 3\/2 program so you get your degree\u00a0in\u00a0your major in 3 years and your\u00a0master\u2019s\u00a0in business in 2 years. But you overlap so you start business MBA classes your senior year.<\/p>\n<p>I passed my GMAT and\u00a0for this program\u00a0you had to take either history or English.\u00a0 And, to me,\u00a0history is just like memorizing stuff and English is more creative, like learning how people think, so I went for that.\u00a0 Really because\u00a0of Paul\u00a0Ranieri. I could not have picked a better combination. Creative but structured. I don\u2019t feel like there are too many other majors where you have structure and creativity so perfectly blended.<\/p>\n<p><span style=\"color: #800000\"><strong>How did your English degree lead to your career\u00a0in\u00a0marketing?<\/strong><\/span><\/p>\n<p>Here\u2019s the story.<\/p>\n<p>So I decided not to finish\u00a0the business\u00a0master\u2019s\u00a0degree.<\/p>\n<p>Because A) I ran out of money and B) I felt like in the business classes, everybody there had been out in the real world. So I thought I should probably get some real world experience before I come back and finish the MBA. (Which I didn\u2019t do,\u00a0but that\u2019s a different story).<\/p>\n<p>I then applied to both Disney and SeaWorld in Orlando. I scored because of my\u00a0performance experience at Ball State. The director at the time had Disney ties. My first interview at Disney was with the head of live entertainment. Not just\u00a0the head of live entertainment at\u00a0Disney in Orlando,\u00a0but all of Disney. That\u00a0was my first freaking interview! They said that they were basically ready to hire me, but the first war in Iraq had just started and there was a hiring freeze. So long story short, I ended up getting a job with a third\u2013party\u00a0entertainment\u00a0company that\u00a0worked with Disney and did tours across Europe. And that was perfect.\u00a0 I had to know entertainment, which I did. I had\u00a0to know\u00a0business concepts, which I also did.<\/p>\n<p>Then I was tasked with writing the brochures for this company. I didn\u2019t really realize how unique my skill-set was because of my English degree.<\/p>\n<p>Later I got hired to do sales for an internet company right when the internet started taking off. I was just in the right place with the right skill-set. No business people really knew anything about the internet. They just knew that they needed a website. They didn\u2019t know what it would do for them. Literally I was meeting with people and selling them big internet\u00a0connectivity\u00a0and some of these CEOs didn\u2019t even have computers on their desks.<\/p>\n<p>My competition were IT guys with ponytails and Def-Leppard t-shirts, and\u00a0I walk in with a suit and tie and I&#8217;m able to very succinctly articulate both in written and verbal forms, very specifically, how the internet\u00a0was\u00a0going to help their business.\u00a0I was the only one in that area who understood how it was all going to work together. So I end up writing articles, radio ads, brochures, and running seminars.<\/p>\n<p>And then I got hired by Microsoft.<\/p>\n<p>So I was running marketing for\u00a0a huge part of their business. I was having to articulate the\u00a0materials\u00a0in a way that people would want to read it. Without an English degree, I don\u2019t know how you would do that.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-13411\" src=\"https:\/\/bsu-wpe-blogs.s3.amazonaws.com\/wp-content\/uploads\/sites\/9\/2017\/09\/10095438\/Screenshot-2017-09-22-15.05.59-300x207.png\" alt=\"\" width=\"300\" height=\"207\" srcset=\"https:\/\/bsu-wpe-blogs.s3.amazonaws.com\/wp-content\/uploads\/sites\/9\/2017\/09\/10095438\/Screenshot-2017-09-22-15.05.59-300x207.png 300w, https:\/\/bsu-wpe-blogs.s3.amazonaws.com\/wp-content\/uploads\/sites\/9\/2017\/09\/10095438\/Screenshot-2017-09-22-15.05.59.png 635w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>I ended up getting another job with a Fortune 500 company. And at the same time starting a music career.\u00a0 The thing is, there are definitely better musicians than me. Sammy Davis Junior always said \u201cThere\u2019s\u00a0some kid in his basement way better than I am.\u201d What got me out of my basement playing guitar was that I could sell and articulate my value vs. other musicians. And write my own press releases.\u00a0I cannot imagine\u00a0that I would be where I am in music or business if I was not able to be incredibly articulate. There are people whom I\u2019ve worked with for eight years that I\u2019ve never met in person and the only way that they know me is through me sending an email that is articulate, and\u00a0they trust me because I don\u2019t sound like an idiot.<\/p>\n<p><span style=\"color: #800000\"><strong>How did you sell your English major to employers?<\/strong><\/span><\/p>\n<p>When I\u2019m getting interviewed for a job that is in charge of marketing in\u00a0the Americas for a Fortune 500 company, can you imagine who I\u2019m up against? I\u2019m up against people with pure business\u00a0backgrounds, many\u00a0of whom have\u00a0MBAs.<\/p>\n<p>When I was hired at Microsoft all that I had on my resume was that I was a sales guy at an internet company. But they were\u00a0interviewing\u00a0me for a marketing position, not a sales position. My tendency is to run at what I think people are going to doubt. Address that first. So rather than waiting for them to ask me \u201cWhat about this English major?\u201d I turn it immediately into an asset.<\/p>\n<blockquote><p>What benefits you in marketing isn\u2019t knowing how <em>you<\/em> think. It\u2019s about understanding how <em>others<\/em> think.<\/p><\/blockquote>\n<p>In what other degree\u00a0program\u00a0do you study how people think about stuff? Whether you&#8217;re marketing stuff or selling\u00a0stuff, knowing how\u00a0different\u00a0people think\u00a0is vital. You\u2019ve\u00a0got to be able to\u00a0articulate\u00a0things. I always treated my English degree as an asset. Anybody can get a marketing degree. What makes me different\u00a0and\u00a0better is that I\u2019ve got this background and\u00a0training\u00a0that many other people cannot bring.<\/p>\n<p><span style=\"color: #800000\"><strong>What does a typical day look like for you?<\/strong><\/span><\/p>\n<p>It\u2019s probably better to talk about an average week.\u00a0 In an average week 30%-40% of my time is spent on the phone.\u00a0 There\u2019s probably 20% of \u201cFeet on the desk time.\u201d I think that that is so\u00a0important.\u00a0 You\u2019re never going to really be able to think about something clearly without taking some time to think about it deeply.\u00a0 The rest of my week is \u201ctaking action.\u201d That\u2019s following up with people, booking gigs, launching campaigns.<\/p>\n<p><strong><span style=\"color: #800000\">What advice to you have for English majors?<\/span><br \/>\n<\/strong><br \/>\nYou&#8217;ve got do something that you\u2019re passionate about.<\/p>\n<p>I think the key to being successful in life\u00a0is\u00a0<em>three things<\/em> that you don\u2019t even need a major for.<\/p>\n<ol>\n<li>Be on time.<\/li>\n<li>Do what you say you\u2019re going to do.<\/li>\n<li>And if you aren\u2019t going to do what you say you\u2019re going to do, you have to let them know beforehand.<\/li>\n<\/ol>\n<p>Instantly that sets you above 80% of people in the world.<\/p>\n<p>Now you\u2019re fighting the other 20%.\u00a0 What I have learned now, looking back, is that people do things with people that they like. And people that they know listen and understand them. And if you boil that down to a degree, if you ask me, that\u2019s\u00a0English. The lit degree helped me break down barriers so I could communicate and have good relationships with people. I have to be able to create an instant relationship with an audience or an employer. So, to me, the English degree is about understanding people and being able to create a relationship.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guest post by Charlie Cain Bryan Lubeck graduated from Ball State University with a major in English in 1989.\u00a0 He has gone on to hold executive marketing positions with several fortune 500 companies and to\u00a0a successful\u00a0career in music. What drew you to BSU English? Well I went to Ball State not quite knowing what I [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":17139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1973],"tags":[257,1974,305,1150],"class_list":["post-13401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cardinal-directions","tag-bryan-lubeck","tag-cardinal-directions","tag-charlie-cain","tag-paul-ranieri"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bryan Lubeck: Fortune 500 Marketer, Professional Musician - Ball State English Department<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bsu.edu\/english\/blog\/2017\/11\/12\/bryan-lubeck-fortune-500-marketer-professional-musician\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bryan Lubeck: Fortune 500 Marketer, Professional Musician - Ball State English Department\" \/>\n<meta property=\"og:description\" content=\"Guest post by Charlie Cain Bryan Lubeck graduated from Ball State University with a major in English in 1989.\u00a0 He has gone on to hold executive marketing positions with several fortune 500 companies and to\u00a0a successful\u00a0career in music. 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