{"id":402,"date":"2020-12-09T15:13:33","date_gmt":"2020-12-09T20:13:33","guid":{"rendered":"http:\/\/3.12.124.99\/?p=402"},"modified":"2020-12-09T15:13:33","modified_gmt":"2020-12-09T20:13:33","slug":"video-as-a-medium-a-look-inside-one-of-todays-most-complex-creative-platforms","status":"publish","type":"post","link":"https:\/\/blogs.bsu.edu\/digitalcorps\/2020\/12\/09\/video-as-a-medium-a-look-inside-one-of-todays-most-complex-creative-platforms\/","title":{"rendered":"Video as a Medium: A Look Inside One of Today\u2019s Most Complex Creative Platforms"},"content":{"rendered":"\n

There are two billion monthly active YouTube users, watching an average of 1 billion videos every day and uploaded 500 hours of video every minute (Omnicore<\/a>).  <\/p>\n\n\n\n

Whether it be scrolling through TikTok, seeing the latest Avengers <\/em>movie, or watching the evening news, video is incorporated into almost every aspect of our daily lives. It\u2019s hard to believe that video hasn\u2019t been around for very long with the amount of prominence it holds in today\u2019s society. In fact, the first television broadcast took place in 1928, not even a century ago.  <\/p>\n\n\n\n

But what makes video so compelling and unique from other mediums?  <\/p>\n\n\n\n

Lexi Esterle, Digital Corps Video Team Specialist, says that video allows the audience to not only understand the content they are consuming, but experience<\/em> it as well. \u201cText often feels second hand,\u201d she says. \u201cVideo allows a person to experience what it is like to be included in an environment.\u201d <\/p>\n\n\n\n

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Lexi Esterle, Digital Corps Video Team Specialist<\/figcaption><\/figure>\n\n\n\n

Additionally, Rob Fultz, Video Production Manager for the Digital Corps, found upon entering the video field that video emotionally engages like no other medium due to its level of complexity.  <\/p>\n\n\n\n

\u201cYou can take all kinds of assets and put them together in one \u2018cake,\u2019 so to speak, and turn it into one product that will evoke an emotion,\u201d said Fultz. <\/p>\n\n\n\n

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Rob Fultz, Video Production Manager for the Digital Corps<\/em><\/figcaption><\/figure>\n\n\n\n

Before television, radio grew popular in the 1930s and \u201840s, enticing audiences across America with gripping soundbites and emotive broadcasters. When the television came out, some explained it as \u2018radio with pictures,\u2019 however, video as a medium encompasses qualities of many other media that make it appealing to a variety of audiences. <\/p>\n\n\n\n

Esterle also believes that video can be used for historical documentation in a way that is unprecedented. One notable instance in video history was the first televised presidential debate in 1960.  The debate between Vice President Richard Nixon and John F. Kennedy was both televised and aired on the radio. The stark visual contrasts between the two men sparked reactions among the debate\u2019s viewers. With Kennedy\u2019s black suit that stood out against the grey wall and his commanding visual presence, viewers began to gravitate toward him over the visually-timid Nixon, who blended in with the wall with his grey suit. However, those who listened to the debate via radio typically gravitated toward Nixon for his ideas and values. This illustrated how seeing both candidates on screen during a live debate could influence the voters\u2019 opinions on them in a way that had never been done before.<\/p>\n\n\n\n

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1960 Presidential candidates John F. Kennedy (left) and Richard Nixon (right).<\/em><\/figcaption><\/figure>\n\n\n\n

Now, video is everywhere. According to Hubspot<\/em><\/a>, YouTube reports that mobile video consumption rises 100% every year. Additionally, Adobe says 40% of consumers state that video increases the chance they\u2019ll purchase a product on their mobile devices.  <\/p>\n\n\n\n

Then, after the invention of the DVD<\/a> in 1997, and later the Blu-ray Disc<\/a> in 2006, sales of videotape and recording equipment plummeted. Video became part of every household, and the combination of visual and audible storytelling connected viewers to what was on the screen more than ever before.  <\/p>\n\n\n\n

The Digital Corps began as the Digital Production Corps in 2008, primarily focused on producing videos. As we expanded our clientele, we quickly changed to the Digital Corps in 2009, adding the Development Team and the Design Team due to the growing success of our projects.<\/p>\n\n\n\n

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