{"id":1614,"date":"2024-01-26T10:00:00","date_gmt":"2024-01-26T15:00:00","guid":{"rendered":"http:\/\/3.12.124.99\/?p=1614"},"modified":"2026-05-05T19:45:32","modified_gmt":"2026-05-05T19:45:32","slug":"knowing-your-audience","status":"publish","type":"post","link":"https:\/\/blogs.bsu.edu\/digitalcorps\/2024\/01\/26\/knowing-your-audience\/","title":{"rendered":"Knowing Your Audience"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Knowing your audience is key to curating the best posts for whatever social media platform you\u2019re using to promote your brand or business. To know your audience, you also need to know your platform. To do this, start by asking yourself questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What age range is using this platform the most?<br>What are their primary occupations?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also dive deeper and research what type of people and content your followers are into. Ask yourself what type of content others would like to see. If you were in their shoes, what content would you engage with the most? Most marketing starts with thinking about others and their needs. You should be able to simultaneously connect&nbsp;others\u2019 needs to what you would like to see if you were in their shoes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Different Content Works on Different Platforms<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;<strong>If you\u2019re active and consistent in your brand, staying up to date with trends, willing to research, and keeping an open mind, your content will thrive.<\/strong>&#8220;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Not only should you think about content that\u2019s relevant to your audience and works across all platforms, but you should also think about the specific types of content that works on different platforms.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, memes and nonchalant content work well on Twitter (now X) because of the nature of the platform. Even though memes are most closely associated with Gen-Z, this kind of content gets good engagement amongst all ages on Twitter. This is interesting because&nbsp;Twitter has been around since 2006&nbsp;and therefore, has a wide range of ages (and older generations) that use the platform. Memes can work on Facebook, but since the audience is older, content that\u2019s usually straight to the point and doesn\u2019t include \u201cgen-z\u201d language or slang will typically get better engagement. Instagram is a happy medium between these two, allowing you to utilize both photo and video content for more creative opportunities. Tik Tok, however, is heavily catered towards younger audiences and alumni. That said, just because specific content works better on certain platforms doesn\u2019t mean they\u2019re necessarily exclusive.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/3.12.124.99\/wp-content\/uploads\/2024\/01\/Insta-1-1024x768.jpg\" alt=\"\" class=\"wp-image-1621\" style=\"width:559px;height:auto\" \/><figcaption class=\"wp-element-caption\">Digital Corps Instagram as of Jan. 2024<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This article from <a href=\"https:\/\/hashtagstack.com\/best-content-for-each-social-media-platform#:~:text=TikTok%20and%20Instagram%20are%20the,Instagram%2C%20Twitter%2C%20and%20Facebook.\" target=\"_blank\" rel=\"noreferrer noopener\">Hashtag Stack<\/a> goes more in depth on the specific content that performs the best on specific platforms. Yes, there is a calculated science to content creation, but <strong>if you\u2019re active and consistent in your brand, staying up to date with trends, willing to research, and keeping an open mind, your content will thrive.<\/strong>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Digital Corps Way and the Power of Empathy<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For Digital Corps specifically, a common audience across all our platforms is our alumni. Because our audience already knows our office culture, most of what they like to see pertains to how the office has changed since they left. We get tons of engagement by sprinkling inside jokes, common office shenanigans, and niche occurrences that only they would understand in our content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It makes people feel special when they see a relatable post about a project they once were on or a staff member they interacted with a lot. This use of empathy is good to fuel how you\u2019ll plan your content. When you think about your audience, you should also be thinking about yourself.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Relatability Resonates with Audiences<\/strong>&nbsp;<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;<strong>If you\u2019re out-of-touch with your surroundings, you\u2019re going to make out-of-touch content for your brand.<\/strong>&#8220;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Another important tip when getting to know your audience is to invest your time in people and your company. <strong>If you\u2019re out-of-touch with your surroundings, you\u2019re going to make out-of-touch content for your brand. <\/strong>Relatable and authentic content is what thrives on social media now \u2014 just look at TikTok!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to <a href=\"https:\/\/sproutsocial.com\/insights\/tiktok-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a>, 56% of TikTok users feel closer to brands that publish authentic, human content on the platform.<strong> <\/strong>This point also ties directly into why identifying trends is so important. The easiest way to identify what\u2019s trending is to be present and active on social media. Everyone has a unique algorithm they get, but there\u2019s always crossover with trending hashtags, music, and topics.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Content Creation&nbsp;Can Become Intuitive<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you know your audience, narrowing down current trends becomes slightly easier too (especially if you\u2019re only running <em>one <\/em>platform). There are a lot of factors to think about when it comes to content creation, but it gets easier with time and will eventually become intuitive. There are plenty of opportunities to expand your audience pool once you nail down your current audience, and there\u2019s never harm in trying out more serious content on less serious platforms \u2014 or vice versa \u2014 to see the different types of engagement you can get.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/3.12.124.99\/wp-content\/uploads\/2024\/01\/LinkedIn-1024x768.jpg\" alt=\"\" class=\"wp-image-1620\" style=\"width:489px;height:auto\" \/><figcaption class=\"wp-element-caption\">Kenzie Gamlin, Digital Corps Communication Team Apprentice, creates a post on the Digital Corps LinkedIn.<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Overall&#8230;.<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Approach your content creation and audience analysis with empathy, be open to doing some digging and research on your platform and your brand analytics, and be active on social media and what\u2019s trending. By following these simple steps, you\u2019ll be sure to find success.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to narrow down what your target audience is and how to use it to your advantage in content creation!<\/p>\n","protected":false},"author":471,"featured_media":1618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[132,21],"tags":[81,82,35,84,68,45,85],"ppma_author":[6],"class_list":["post-1614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-awareness","category-tech-tools","tag-analytics","tag-audience","tag-digital-corps","tag-engagement","tag-social-media","tag-technology","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Knowing Your Audience - The Digital Corps Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Knowing Your Audience - 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